Digital advertising, in this case, Paid Search Advertising is flexible and measurable. Unlike traditional advertising, a lot of dollars are spent and wasted upfront without knowing what is and what isn’t working. It also allows for consistent traffic to your website from relevant search results the beauty is that the people are already looking for what your business has to offer.įor those that are not very familiar with Google’s AdWords, it is a Pay-Per-Click (PPC) service that allows advertisers to create ads on a platform, manage ads, target the right people (those interested in your product or service), select a budget that works, and only pay for what is working. Paid Search Advertising, also called Pay-Per-Click or PPC, is one of the best ways for your business, product, or service to be consistently shown by a search engine (in this case Google) when an individual is looking for something specific.
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